Sears

(Fashion Overhaul Documentary & Website)

Worked with a small team to create a PR tool that would serve as proof of the process, evidence of the human transition and put a face on the new look of Sears fashion. The goal was to reinvigorate the brand to become synonymous with style as well as practicality. Through an engaging and informative video documentary (paired with a companion website) about the fashion transformation underway at Sears, the consumer will experience evidence of this process.